Top things to know
- Gatorade returns as the official isotonic beverage sponsor for Champs 2026, its first involvement since 2017.
- The sponsorship includes specific events: girls’ Class 1 high jump and shot put, boys’ Class 2 400 metres, boys’ Class 1 1500 metres, and girls’ Class 2 hurdles.
- Gatorade will provide hydration support for athletes during the championships, held from March 24-28 at the National Stadium.
- The brand has also launched a social media promotion for fans.
Gatorade is set to make its return as the official isotonic beverage sponsor for the ISSA/GraceKennedy Boys and Girls’ Athletics Championships (Champs) in 2026, marking its first involvement with the prestigious event since 2017. The championships, scheduled from March 24 to 28 at the National Stadium, will see Gatorade providing crucial hydration support for athletes.
The brand's sponsorship extends to several key track and field events. These include the girls’ Class 1 high jump and shot put, the boys’ Class 2 400 metres, the boys’ Class 1 1500 metres, and the girls’ Class 2 hurdles. In addition to event sponsorship, Gatorade will ensure athletes remain hydrated throughout the demanding five-day competition.
Champs, now in its 116th year, continues to be a significant platform for showcasing Jamaica’s athletic talent. The return of Gatorade underscores the event's appeal to major brands, joining other long-standing partners like Main Event Entertainment Group, which is celebrating its 14th year as a production partner. While some teams, such as defending girls' champions Hydel High School, face preparation challenges, the overall support from sponsors like Gatorade aims to ensure a high-quality experience for all participants.