Top things to know
- Main Event Entertainment Group has partnered with the ISSA/GraceKennedy Boys and Girls’ Athletics Championships for 14 years.
- The company provides crucial logistical and equipment support, including audio, big screens, and branding installation.
- Kimberly Smalling, Main Event's project manager since 2017, oversees sponsor execution and ensures proper allocation of sponsor spaces.
- Main Event supplies generators and sponsors the athletes' village at Stadium East.
Kingston, Jamaica – Behind the scenes of the highly anticipated ISSA/GraceKennedy Boys and Girls’ Athletics Championships, a crucial partnership ensures the smooth execution of Jamaica’s premier track and field event. Main Event Entertainment Group has been a steadfast collaborator for 14 years, providing essential logistical and equipment support that underpins the ‘Champs’ spectacle.
Kimberly Smalling, Main Event's project manager for Champs since 2017, highlighted the extensive scope of their involvement. The company is responsible for critical audio systems, the installation of large display screens, and comprehensive branding efforts across the event venues. Their role extends to meticulously executing sponsor agreements, ensuring that all partners, especially title sponsor GraceKennedy, have their designated spaces and branding prominently featured within the GraceKennedy village.
Beyond visual and auditory elements, Main Event also addresses fundamental operational needs. They supply generators, a vital component for any large-scale event, ensuring uninterrupted power supply throughout the championships. Furthermore, the company demonstrates its commitment to the athletes by sponsoring the athletes' village located at Stadium East, providing a dedicated space for competitors.
This long-standing partnership underscores the intricate network of support required to stage an event of Champs' magnitude. As the 116-year-old championships continue to showcase Jamaica’s athletic prowess, the behind-the-scenes contributions of entities like Main Event are instrumental in maintaining its status as a hub for international track and field talent.